Gilfy Store Produced by JELLY….

Better late than never, right? Haha sorry for the delay but as you already know I am busy with deadlines and exams. My last deadline was yesterday and I managed to hand everything in, but now I have to revise for the Japanese exams. Wish me luck ;D
Back on topic, I received the ‘Gilfy Store Produced by JELLY’ catalogue a few weeks ago, which was an Easter present from my lovely boyf. I thought I would post some of my favourite, and not so favourite pieces.
What’s Hot?
Coordinates first and I automatically fell in love with Maya and Yuki’s outfits.

Maya is sporting Gilfy, 06.
Her vintage 80’s look is uber hot and shows off some of this seasons biggest trends;
floral, denim, cardigans and the scarf head-bow.

Yuki is in Gilfy.
I love the sweet adult look of this, which is offset perfectly by the denim hot pants and black boots.
Points include; transparent lace top, scarf head-bow and rosary beads.
Next up, my top items from the catalogue.

I adore this studded bow headband by Gilfy, 06.
And if you UK Gals act quickly you can pick a similar one up at River Island.

Everyone knows and loves the Gilfy Tutu dress.
I would love one in pink, but it would probably make my ass look massive.

These clear belt bracelets look rather 90’s but I love them.
The perfect statement jewellery, which is a big trend right now.
Check out Mitsu’s piece on it.

Denim & Florals?!
Sign me up ;D
What’s Not?
Unfortunately I didn’t love everything in the new catalogue.

Even if it’s Gilfy, writing on your crotch is just not a good look.

These prints remind me of the funk upholstery you used to get in the 80’s.

Finally, Backs’ Suede Short Boots.
I’m sure there are Gals who could work them, they’re just not for me.
Note: Gilfy’s version of these has sold out.
The Gilfy family member that won it for me, this season:
I loved almost everything in their collection.
But it’s mainly the denim bustier tee, studded headband, jacket
and lace skirt that I DO.WANT.
Finally, the big surprise!?
Flats, flats and more flats.
Ok it’s not that much of a surprise since Gilfy, 06 have been trying to get their silver and gold flats out there for a while. Now they’re pushing out black as well, and maybe after seeing JELLY’s models working them in the pages of the catalogue they will hit the big time!?
I don’t know, I’m not a big fan of them and I think this particular style tends to make your feet and legs look rather stumpy. I personally love the embellished flats trend that’s happening right now though. I have a pair of black stud embellished flats which don’t make my legs look too short and they’re great because they’re a cute and comfortable shoe for me to wear to classes. But I wouldn’t wear them on a day/night out.
I am a little happy that this trend has caught on, because it works well for those Gals (mainly Western) who are tall and just don’t have the confidence for heels – a friend of mine is always saying she’s too tall for heels.
Even so, I prefer heels but then I am a measly 5’2 so I don’t have any worries XD
If they are your thing, check out;
Charmant‘s take on the flats.
R&E‘s wide selection.
and Rezoy‘s gorgeous collection.
What’s your favourite piece from this Season?
Are you wearing flats? If not, why?

Gyaru gaki….

Here’s an interesting article about ‘Gyaru’ clothing for children.

If we look at the strong revenues of Shibuya 109 and the rise of ex-“Popteen” model Tsubasa Masuwaka, it seems gyaru fashion has pretty much taken over mainstream Japanese fashion. The male equivalent of gyaru is the yankii who have moved on from the extremes of bosozoku jump suits to a slightly more upscale style they call Oniikei (“big brother style”).
Gyaru and yankii tend to marry each other, and they also tend to get married much earlier than the rest of the population. Evidence exhibit A: Tsubasa Masuwaka got knocked up and married Naoki Umeda of Oniikei magazine “Men’s Egg” back in December 2007 when she was 22.
gyaru gaki

If all goes well, your children will be this cool.

So when young gyaru and yankii have children, the only logical thing for them to do is to dress them in the exact same style. Think about it: if upper middle class French mothers are putting their three year-olds in Petit Bateau nautical sweaters, why shouldn’t kyabajo hostess‘ four-year old daughters also wear a black chefon mini-skirt?

This concept has led to the “gyaru gaki” (gyaru brat) phenomenon, where a good portion of Japan’s young children now look like they are about to beat up the kindergarten teacher for catching them with cigarettes. Oniikei magazine “Men’s Knuckle” even does street snaps of the toddlers to show parents the latest kids fashions.
So now we know turning our children on to the joys of extreme taste is in vogue, we have to ask: Where can we buy such glamorous items for my kids?
Start with Coco Market, a site for “kids only.” This is the best place for child-sized leopard print pumps and sweaters with human skull patterns. Angel Kiss is also a good place for skull-motifs. Yankii parents evidently think it is very important to reinforce the concept of mortality to their offspring.
Dream Wing meanwhile has all the leopard print baby sleepers you will ever need. If all goes well, your daughters will end up looking like this.
Yes, the world is so topsy-turvy that it will be kids no doubt that embarrass their parents by not dressing “cool” enough. The only way gyaru gaki will have to rebel in the future is by sneaking off to piano lessons when they are supposed to hit the tanning salon.
I don’t know about you guys, but the author seems to have a bit of a chip on his shoulder when it comes to Gal. The whole article makes way too many generalisations, assumptions and even manages to discriminate against Gyaru. I would be surprised if he had done much research at all. Instead it seems as though he has googled some websites, seen a few Gals in Shibuya and picked on Tsu-chan’s shotgun wedding (he forgets to mention they were a couple for several years beforehand) – why does he also keep picking on Tsubasa (only one he knows probably)? Just because you have one or two examples doesn’t mean you can generalise D:

He also forgets to mention that these items of clothing are nothing different to what you can find/might buy your children in the U.S. or Europe. I personally wouldn’t buy the MA*RS-esque outfit (see top image) for my non-existent child but the rest seem to be cute, casual and fashionable.
What do you think?
Would you buy these clothes for your children?

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Scarves, Deco and Sailors?!

The ‘Scarf’ Trend
A few examples from April issue of Happie Nuts.
I’m sure you have all noticed or at least heard by now about the current Scarf boom in Gal. If not then definitely check out this post by Mitsu – everything you need to know, and a little how-to for those a bit unsure of what to do.
Scarves can be seen in most current issues of Gal magazines, whether worn on the head or as an accessory – although the head scarf seems to be most popular right now.
And all of the models are working it; Popteen’s Wei Son & Yui Kanno, Momoeri, Romihi is stocking up on Bandanas from SBY, and it’s also a fave with Nori & Tae.
I had a go this past week, and here are a few pics;
Left; Regular scarf made into a bow
Right; Ready-made lace bow, wrapped around my bun (thanks Samispo0n).
The ‘hippie’ look that a few models seem to be working.
And to prove that even animals can work the current Gal trend…
My puppy – Sam XD
What do you think of the current Scarf trend?

You may remember one of my fledgling posts about deco-ing my cellphone, here.
Well I had a long train journey back to uni this weekend, so I thought I’d give it a go – yes on the train, haha. No I’m not crazy, I cheated and used a glue sheet on the phone, so it was a lot easier.
I used pink gems and pearls to accent the pink and creme purikura of my boyf and I…
What do you think?

Finally, some fancy dress…
I went out to a club night with some friends last week, and the theme was ‘Nautical Night’ – pirates and sailors. I originally wanted to be a pirate but in the end opted for a Sailor theme.
How is this related to Gal, I hear you ask.
Well I’m sure that Gal’s love to do fancy dress as much as everyone else (possible idea for a post?!), and I tried out some new hair/make-up so I thought I’d show you.
17 Blue eye dazzle dust (poor lighting doesn’t show it off),
Dolly wink liquid & pencil eyeliner,
Accent lashes.
I curled my hair and placed it into bunches, unfortunately my hair is very thin, as you can see in the pics above. That was my hair teased!! My hair dresser keeps telling me to stop straightening, backcombing and dying my hair etc. I would opt for extensions but that wouldn’t offer my hair much relief either, haha.
Does anyone have any tips on thickening your hair – with products/vitamins etc?


Sorry for the lack of updates over the past few days. I’ve been busy with lectures and the general stress of university lately haha.
I went shopping with some friends on Tuesday and picked up a couple of cute new items.
As you all already know, I’m not a big fan of the Western look this season. This said, I am always willing to incorporate new things into my style. Therefore I decided to at least give denim shirts a try, even if it’s just something simple (see below).
I also picked up a dress, which features roses, lace detail and a pleated bottom.
Some stores that are carrying off the denim shirt well are Duras (left) and Gilfy.
I’m leaning more towards the Duras coordinate, which I think is slightly better. I don’t like the idea of the denim shirt being the ‘whole’ outfit. Although Gilfy are working it with the belt and boots.
Something Jenny said the other day made me realise that I don’t post enough pictures of…myself. I don’t like to whore myself out over this blog, but I think she was right when she said that it adds a more personal touch when bloggers post pictures of themselves – especially Gal bloggers.
So I guess I should start doing it more often…
Sorry about the heart but bad pout is bad. Looking at this picture really made me realise that I need to stop pairing my studded Ji.Maxx cardigan with everything…I just love it so much haha.
It was cold that day so the leopard print beret came out and at least took attention away from the mess that was my hair. The colouring of my hair on the picture is also very close to the irl version – thanks to the bf’s brilliant bathroom lighting.
My picture skills really suck at the moment, as I’m not a big fan of taking pictures of myself. Next time I’ll try to include better shots of outfits, make-up and hair.
Anyway, I apologise for the crappy entry today.
For those of you with Twitter, please feel free to add me (what’s with everyone taking bloomzy?) – I’m not a fan but I created one for the blog.
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Spring/Summer ’10 collections….

I’m afraid post’s may be scarce this upcoming week, as I have to write a 20min presentation…in Japanese. I’ll still try to update though, and I hope you guys will still continue to read 😀
Mitsu has been great lately, posting the Spring/Summer ’10 collections for stores such as; duras, gilfy, spiral girl, ma*rs, lip service and many more. Check out the links at the top of her blog.
Staying with this trend I though I’d take a look at some of the other well known Gal brands and see what they have come up with.
Floral, frills and denim seem to be the key looks in their 2010 Spring/Summer collection.
I wasn’t particularly impressed with anything I saw on the website, to be honest it all seemed a little LIZLISA-esque. There’s nothing wrong with that of course, it just seems like they’re going off course from what has made them popular in the past and instead taken the safe route. Here’s hoping they will bring out something a little more like the Ji.Maxx I know and love.
JSG are obviously avoiding the floral, cowgirl trend which was to be expected.
Instead they’re sticking with their usual logo tee’s, and over the top style. I’m not usually a fan of JSG as their clothing seems to be a little too bright – although the new items seem to be slightly less ‘funky’ than their usual stuff.
Between the two JSG is actually my favourite, which I found surprising. They’re new Spring/Summer items are fun, sexy and casual. I’m not a massive fan of the whole frills & floral look of Ji.Maxx, but even so I do love to see Gal’s carrying it off well – it really is the epitome of femininity.
Do you think Ji.Maxx carries off the Spring/Summer trend well?! Or do you prefer something a little less frilly, like JSG?!
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Shibuya 109 news….

You guys asked for Shibuya 109 news, so here are some updates.

Glad News
After synchronising with Men’s Glad News the popular Mickey Mouse collaboration items from January will now be up for another 3 months. You can get your hands on t-shirts, bags, innerwear and more.
There is also a sale scheduled for mid-February.
The new Spring/Summer ’10 catalogue hit stores on February the 1st (check out some of the pieces in my post below, or on Mitsu’s catalogue post). The new collection is gorgeous and it looks like it will be a big hit, so order your items online asap, before they’re gone.
After undergoing a renewal, the new look Vanquish opened again on February 11th. In celebration of the renovations, there will be character collaboration t-shirts available.
Rodeo Crowns
February 19th sees a limited time set go on sale, nationwide. This includes a jacket and jeans, each available in 3 colours and will cost 15,750円
The store are showing off some new items for Spring. Riders Jacket 10,290円, Onepiece 6,195円, Leggings 3,675円 and studded booties 13,340円.
The shoe store has new Spring stock arriving soon – Suede pumps are popular, and boots are everywhere, in a whole lot of varieties.
I hope that was of some help to you all. I will try and update properly tomorrow…
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Well I am back, but unfortunately I have been struck down with flu so I apologise if my post’s aren’t up to their usual standards over the next few days ;D
During my visit back home I couldn’t stop thinking about a recent post Mitsu had made about the new Spring/Summer collection by MA*RS. When I first saw the post, I was entranced by the sheer Gal-ness of it all. That might sound a bit odd, but with Gal going in so many directions right now, it was nice to see something that was unique and purely Gal.
Of course I wasn’t new to MA*RS (which you can usually see in magazines such as Ageha). I just hadn’t shown a keen interest in it…until now. With it’s mixture of pinks, blacks and lace it really is the epitome of Ero-Kawaii. However…
My style is slightly more ロック (a la Gilfy etc.) at the moment, but it reminded me of the way I used to dress a few years ago – when I first started at university. A bit girlier, and a lot sexier. Don’t get me wrong, the Rock look can be sexy just in a different way.
Anyway, I happened to pop into ZARA when I was back home – as the store in Norwich is a lot better to any I have come across near here (even Manchester). I don’t always shop at ZARA but some of the pieces caught my eye. For cute, affordable fashion it really is worth a look, especially as a lot of the new items are mirroring the Rock & Western looks that are showing up in Gal this season.
As I was browsing I came across some lace shorts, made to look like a skirt when worn…skorts haha. For me, this was perfect as I adore sexy, lacey short skirts, but I don’t love the chance of them blowing up so much – this is a real problem living in England during Winter haha. They immediately jumped out at me, as maybe this was the revival of my love for a sexier Gal.
I am currently planning coordinates (I constantly do this when I see/buy an item) and thinking about how I can incorporate these into my look. So you can expect some more MA*RS themed posts in the future ;D
I haven’t forgotten about what YOU have been asking for though.
The general consensus at the moment, seems to be;
  • Coordinates (from magazines, model’s etc.)
  • Shibuya 109 News (stores, trends etc.)
  • Update’s on Model’s (Jelly, Ageha etc.), more specifically from their blogs.
I will get round to doing more posts like this, just as soon as I am feeling a little better.
If you haven’t already left feedback about what you would like to see more of, please do so in the post below.

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