You’d be forgiven if you’re slightly confused as to what this product does. Whereas the name may be in English, it doesn’t make much more sense than FWB. Well Shiseido can be forgiven as this skincare product is aimed at the Japanese market. This is a base for your make-up, that will help it stay put, but also easier to remove. It also claims to nourish skin, whilst evening your skin tone and improving lip colour. I decided to give it a go as I love Shiseido, and the idea behind this.
+ Easy to apply
+ Fragrance free
+ Non-sticky formula
+ Kept my make-up in place
+ My foundation washed off easily
– Doesn’t work on waterproof make-up, such as eyeliner/mascara
– Left a mark when I got a spot of water on my face during the day
I wasn’t sure what to expect when I put this on in the morning, but it applied easily with no fuss. The base is fragrance free, which is always a plus for a face product in my books. The product has a texture between a cream and a gel, and doesn’t feel heavy on the skin. I wore this over a few days and my make-up did stay put each day. Although on one of those days I happened to splash some water on my face, and it did leave a visible mark on my foundation, but it wasn’t too big. When it came to washing it off, now that’s when I got excited. There are a whole bunch of instructions on how to apply and wash this off to get the best out of the product, and they’re definitely worth reading – at least I read them. You can read them here. So after following the instructions I noticed that my foundation had come off my face and was mixed in with the water droplets on my skin. It’s hard to explain, and it looks a bit odd, but it works! It removed my eyeliner and mascara…to the rest of my face, but then this doesn’t work on waterproof make-up, which makes sense. You do need a cloth or cotton pad to remove the make-up…or you could maybe stick your head in the sink, but I’d recommend the former. I was impressed with how my foundation removed so easily, and it left my skin ready for a good cleansing. It definitely makes the removal of make-up, and your skincare routine a lot easier. For around £11, this isn’t a bad price and is up there with some well known British brand primers – but then this does a bit more than that. I’d consider purchasing this, for all of its benefits, because it does exactly what it says on the
You can purchase Shiseido’s Fullmake Washable Base at Lunatu.