Instagram is hardly instant anymore, so it comes as no surprise that people’s feeds are heavily curated. I think it’s fair to say that most of the people dedicating their time to it have distanced themselves from the original ‘meaning’ behind the platform. And why not? It’s almost become a portfolio of sorts for budding photographers, influencers and socialites alike. My own Instagram is littered with photos from my travels, right down to my daily activities. My friends look at my Instagram and the reactions range from positives such as ‘wow your apartment is so stylish’ to the more negative ‘you only care about trendy, pretty things’. Neither could be further from the truth, but who better than a friend to keep you grounded, am I right?
Is the Instagram lifestyle worth it?
Curating an instagram feed isn’t easy. There are so many things to consider, from colour palettes to posting times, using the correct hashtags…the list goes on. For some it’s their job, which in some ways can make things a little bit easier. However when you’re working a full-time job and just do blogging on the side, well that’s when things begin to get a bit more stressful. I’m lucky enough that my career is in marketing, so I get to read articles on the latest algorithms (yay) for a living. That said, after a long day curating someone else’s Instagram feed, I don’t necessarily feel like coming home and working on my own. In fact most evenings I turn my phone off entirely, purely to avoid stress.
How to get the Instagram lifestyle
My advice for people who want to start an instagram, or take their own more seriously, is to relax and take it easy. Don’t look at it as a full-time job (unless it is your job), and take it step-by-step. You’ll enjoy the whole experience a lot more if you don’t associate it with numbers and anxiety. That doesn’t mean you can’t be ambitious though. It’s about finding a happy medium where you can put some time aside to do your research, and work on it. In a world overflowing with social media content, genuine TLC is more noticeable than ever.