On Thursday I was invited to breakfast with my favourite skincare brand – Avène.
They had cryptically told me that I would be finding out the secret behind their products.
As the brand has made such an impact on my skincare routine I couldn’t wait to find out.
Amongst the gorgeous bouquets of flowers and delicious food were some new products.
Avène is now releasing their ‘XeraCalm A.D’ range, which is aimed at those with eczema.
As someone who suffers from eczema from time to time, this came as a delightful surprise.
But wait, didn’t I mention a special little secret? Well luckily for you I’m going to share it.
So what is the secret of Avène?
The lovely representative told us that it is all down to nature. A long time ago, the founder of Avène found a spring that had special healing properties. The locals also knew about it and used it to bathe in and to help ease their skin conditions. It sounds as though it could be something from a fairytale, right? At least that’s how I imagined it.
Now, do you remember your geography children? Then you might recall how springs come about. Rain falls down into the soil and makes a magnificent journey through the earth before creating a spring. It is this process that allows Avène to gather their eau thermale, as it rises from a hot spring under the earth. The water in this spring takes all the minerals and a unique microflora ‘dolomiae’ from the earth and soil. This process takes over 50 years, so the eau thermale in all your Avène products really is special. It is a science that the Avène team have been working on, and perfecting, for many years. Luckily for us they are now sharing their secret, so we can all benefit!
So it’s no wonder why Avène’s products are soothing, anti-free radical and anti-irritating. It’s amazing to think that a spring discovered in 1736 is still helping us, and our skin woes today. Avène have put a lot of research, thought and care into their products and I love that about them. I also think it’s wonderful that the eau thermale in their products comes from a natural spring. How many people can say they use the water from a thermal spring in their skincare routine? Their products aren’t only for those with eczema or sensitive-skin, anyone can use them. If you want to be converted, like I was, then you need to try out Avène.
You can purchase Avène’s new range from selected Boots stores, from April 2014.