A mysterious locked box. A key hidden in a secret garden. It sounds like something from a children’s box. Well it was a reality for me last week when Dr Organic couriered a super secret box to my office. I had no idea what was inside. The tag read “…receive your key at Dr Organic’s secret garden tomorrow night”. This is what working with brands and PRs is all about. I was eager to find out more so I headed to The Ham Yard Hotel roof garden the following evening.
I’ve been to my fair share of roof gardens (Londoners love them, especially in Summer) but this one was different. It felt as though I had walked into a country garden, albeit it a slightly smaller version. Beautfiul wild flowers surrounded a decadent fountain, and all round us were Dr Organic Snail Gel products littered amongst logs, moss and ivy. It all felt very magical.
As we sipped on cocktails and ate our fair share of canapés (with my partner in crime Jamila) we were treated to a talk by make-up artist Kenneth Soh. He told us the best way to pair the products with our daily make-up routine. It was refreshing to hear from someone who wasn’t a typical ambassador for the brand, but instead was someone who used the product themselves and genuinely loved it. As the night drew to a close we said our goodbyes under the fairy lights, before rushing home to open our boxes with the keys we had acquired. Incase you were wondering, the boxes were filled with the new Dr Organic Snail Gel range (hand cream, face serum, face gel, face cream, eye serum and face mask), all of which will be released on October 8th in Holland and Barrett stores.