It’s not everyday you find a store that encompasses your style to perfection. Yet that’s exactly how I felt when I walked into Wonderound. The store started online, stocking pieces from South Korean designers in a variety of styles. Now that concept has been realised in the form of their pop-up shop in Shoreditch, which is currently open 7 days a week, until December.
Good quality, minimalistic clothing that isn’t trying to be anything other than what it is – I like that. In fact that’s pretty much Wonderound’s concept “…we believe that simple and comfortable clothing makes the person look effortlessly beautiful.” The items for sale reflect this idea, featuring a variety of shapes, sizes, cuts and colours. I’ve always admired South Korean fashion, and Wonderound has managed to showcase some of the best current trends. Although fashion isn’t the only thing you’ll find, as lifestyle items are littered throughout the store also. The mix of complimentary lifestyle and fashion goods is a refreshing idea, and something I was all too happy to see. We all love a good pair of shoes, but sometimes you just want a nice smelling candle – at Wonderound you can buy all of these things, because they understand that fashion and style don’t end with clothing. They want to help you accessorise your life, as well as your wardrobe.
You can find Wonderound on Calvert Avenue, Shoreditch or you can shop online at Wonderound.