For as long as I can remember, Dove has been a staple in my family home. My mum swears by it, so I’ve always held the brand in quite high esteem. In recent years Dove has transformed itself into a brand that fights against beauty bias, and promotes real bodies, and real people. Something ‘older me’ can get behind.
Enter the Dove pop-up store in Paris, and their ‘My Beauty is Unique’ theme. Add some some personalised products and Japanese skincare into the mix, and you’ve got my attention.
Personalised Skincare at The Dove Pop-up, Paris
For the first time, Dove has created a physical space to illustrate Real Beauty from Real Care. It is designed to provide guests with the ultimate in personalisation, offering elements that are as unique as the people experiencing it. With classics such as the Dove Beauty Bar, the store offers guests with a one-of-a-kind, hands on experience. It also offers the exclusive opportunity to customise Dove products through the one-of-a-kind mixology process. With multiple base formulas, extracts, exfoliators and fragrances to choose from, every product is personalised. The perfect limited edition gift, maybe?
Japanese Skincare with Dove
Japan is world-renowned for its skincare. Facial cleansing is also one of Japan’s most sophisticated beauty rituals, and for many Japanese women, this is one of the most important steps in their skin care regime. So Dove decided to host their Paris pop-up store, and invite anyone and everyone to discover some of Dove’s newest innovations from Japan.
Luckily for me I was given one of their top products, the Beauty Moisture Facial Wash (ビューティーモイスチャー). The foaming wash creates creamy bubbles that help moisturises the skin as it removes dirt. I’ve recently come round to cleansing facial washes, and as a longtime fan of Japanese skincare, I have a lot of faith in this product already. I really can’t wait to try it out, alongside my own personalised body cream with apricot extract and rose gold shimmer. The products are only available in the Paris pop-up right now, so I feel very lucky to have been gifted these, and given the chance to try them.
The Dove Paris pop-up is open until Monday, and is located at Rue Saint-Lazare (map).
Photos of the Dove pop-up are courtesy of Edelman PR.