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Introducing… Finch Womenswear

finch womenswearFinch Womenswear | Norwich

The date is Mid-2015. Location: my sofa, probably. I have found myself on an endless Instagram loop. You know the kind. You find a new account that you fall in love with; so you click on one of their photos, follow a hashtag, check a location etc etc. This time it just so happened that my loop ended when I came upon a store based in my hometown of Norwich. I hadn’t heard of Finch womenswear before, but the aesthetic and brands they carried matched my personal style down to a tee.

My personal style has changed a lot since I moved to London, that much is evident from my Style Evolution posts. This paired with my fussy taste in clothing makes it difficult for me when purchasing clothes. I have my favourite shops in London, but never found anything matching them in Norwich. Luckily Finch has changed all of that. I now make a habit of visiting whenever I’m back.

Finch womenswear stocks well known brands such as Wood Wood, Norse Project and Rains. Alongside these are also new names like Delores Daywear. Everything has been lovingly hand selected by Sophie, and it shows. Their carefully curated selection of brands and items are easily on-par with their London counterparts. It’s easy to see why the store has become so coveted in such a short period of time. It really is a must visit for those with a penchant for minimalist, quality fashion. And if you don’t believe me, check out my fave Brittany Bathgate‘s love for the brand – she even modelled for their latest campaign.

You can find Finch womenswear at 14 St Benedicts Street, NR2 4AG, and online at Finch.

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An Open Letter to Cereal Magazine | My Norfolk

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Almost exactly one year ago I paid a trip home to Norwich and wrote about it here on my blog. I spoke of the joys of having a place to call “home”, and somewhere to relax. Not much has changed in that sense, but the way that I look at Norfolk has. After reading various issues of my favourite travel publication (Cereal), I’ve come to appreciate the little things that make a city or county so wonderful. I picked up the SHhhh Beginner’s Guide to Norwich whilst I was back, and it inspired to do my own little series. After all, I am a proud Norfolkian (if that’s what you call us). So in true Cereal style, I would like to introduce you to My Norfolk.

The more I think about it, the more astounded I am that Cereal have yet to feature Norfolk in one of their issues. Not only because the aesthetic fits perfectly, but because it is a hauntingly beautiful part of England. So this is my open letter to Cereal magazine. Please come to Norfolk and experience it through the eyes of a local. Stop for a strong coffee in one of Norwich’s speciality coffee shops (Strangers, for example) – something to sip on as you browse the carefully curated shelves of Finch. Spend your afternoon taking a walk along one of our beautiful coast lines (canine companion optional). And of course a walk is always best undertaken with the goal of finishing at a pub/tea room, and we have an abundance of both. You see, we have plenty to offer in Norfolk. You just give us a chance.

Yours, Emma

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