The date is Mid-2015. Location: my sofa, probably. I have found myself on an endless Instagram loop. You know the kind. You find a new account that you fall in love with; so you click on one of their photos, follow a hashtag, check a location etc etc. This time it just so happened that my loop ended when I came upon a store based in my hometown of Norwich. I hadn’t heard of Finch womenswear before, but the aesthetic and brands they carried matched my personal style down to a tee.
My personal style has changed a lot since I moved to London, that much is evident from my Style Evolution posts. This paired with my fussy taste in clothing makes it difficult for me when purchasing clothes. I have my favourite shops in London, but never found anything matching them in Norwich. Luckily Finch has changed all of that. I now make a habit of visiting whenever I’m back.
Finch womenswear stocks well known brands such as Wood Wood, Norse Project and Rains. Alongside these are also new names like Delores Daywear. Everything has been lovingly hand selected by Sophie, and it shows. Their carefully curated selection of brands and items are easily on-par with their London counterparts. It’s easy to see why the store has become so coveted in such a short period of time. It really is a must visit for those with a penchant for minimalist, quality fashion. And if you don’t believe me, check out my fave Brittany Bathgate‘s love for the brand – she even modelled for their latest campaign.
You can find Finch womenswear at 14 St Benedicts Street, NR2 4AG, and online at Finch.