Sustainable and Ethical Lingerie Brand – IDentity Lingerie

sustainable and ethical lingerie brand 2
IDentity Lingerie is a UK-based sustainable and ethical lingerie brand

I don’t buy clothes very often; in fact if I’m being extravagant I might buy a new item of clothing once every few weeks. As someone who cares about the quality and story behind the clothes they’re buying, this has made it much easier for me to be sustainable.

I probably buy new lingerie even less often, but not always for the same reasons. The reality is that I find it difficult to purchase sustainable and pretty lingerie in my size. Anything over a D cup is often plain, overly expensive, mass-produced, or a mixture of all three. This is why I was not only intrigued but genuinely happy when IDentity Lingerie contacted me about collaborating with them.

A Sustainable and Ethical Lingerie Brand

How can a lingerie brand be both sustainable and ethical?

IDentity Lingerie is a family run business based in Lincolnshire, UK. They’ve been using high-quality fabrics to hand-make sustainable and ethical lingerie since 2017. They use a variety of best practices to make sure that their brand is as sustainable and ethical as can be, such as:

  • On-demand production & made to order items
  • Using sustainable materials, and refurbishing any returns
  • They follow European labour laws and offer their artisans fair competitive wages

When my items arrived I was so incredibly happy with the quality of the material and the fit. Not only was my lace back bralette comfortable, but it also looked incredibly stylish and sexy. Which as I mentioned before is not something I’m usually lucky enough to find when buying bras. The strappy panties were also a great fit and looked really beautiful.

I was also very impressed with IDentity’s customer service when I couldn’t find my exact size. They asked me for my measurements and passed them on to their highly skilled artisans to make sure I had the perfect fit. And this wasn’t a one-off, they will happily help out their customers who are unsure of their size or just want a second opinion.

If you’re looking for lingerie for big bust, or just trying to make your underwear draw a bit more sustainable and ethical, IDentity Lingerie is worth checking out.

sustainable and ethical lingerie brand 2

This post is in collaboration with IDentity Lingerie. However, all images, words and opinions are my own.