Today I want to get discussion going about something that is popular in Japan.
I will be featuring one of my favourite Japanese brands, Murua, to help explain.
The shop staff are not forced to re-create the looks step-by-step and are allowed to add their own personal flair.
This means that they can retain their own personal style within the brand, much like those who work for clothing stores are expected to wear clothing from that store, or make-up counter staff are expected to wear make-up from that brand.