bloomzy /

Make-up from Muji, Japan

Last week my lovely friend Renka sent me some Muji goodies all the way from Tokyo, Japan.
Admittedly I went a little Muji crazy after I attended the press event for their new Islington store, and I ended up on their Japanese site. I only visited Muji a couple of times in Japan, but it’s safe to say that the UK stores still have a lot to live up to. The Japanese stores boast snacks, skincare, plants and even make-up (amongst other things). Yes, make-up! As a dedicated beauty blogger I knew that I had to get my hands on some of the products. Renka was amazing and sent me a small parcel before I’d even got the chance to see her enthusiastic reply (to my cry for help). 
I really wanted to try out the basics first, and so I asked for the highlighter (in my experience Japanese highlighters are the best), an eye colour base (to use before applying eyeshadow), and one of their foundations (in light natural, with spf). Everything I would need for a simple base. The packaging is also simple, fitting in perfectly with Muji’s ‘no brand’ aesthetic. The addition of helpful application tips on the back allow you to get the best out of your product. I would have loved to try some of their skincare/hair products but I’m a bit cautious when it comes to liquids/creams, due to the Royal Mail suddenly deciding that we’re not allowed to send or receive anything of interest anymore (slight dramatisation).
All 3 products came to just under £11.50, with the foundation being the most expensive product at 900円 (£5.20). Comparing it to UK prices, that’s more than reasonable. Muji may not be a well known beauty brand in Europe, but they’re a trusted company with a loyal fan base in Japan, so I’m really looking forward to trying these and reviewing them on the blog.
Browse Muji Japan‘s make-up section, or take a peek at Muji UK (sadly, sans make-up).
bloomzy /

Now Open: Muji – Islington N1 Store, North London

On Thursday I headed to the Muji Islington N1 press event, which was held just before the customer opening event. This is the first Muji store to come to North London, and I know I am not the only one who is happy with this. You may be sat here right now scratching your head and saying “But Emma, the store has been open since last weekend?!” Well yes, you’d be correct, but Muji decided that it would be better to hold their event a few days later.  When I arrived I noticed a few people had already started queuing, and I was told that the customers are so dedicated they had started queuing over an hour before the event. Now that’s brand loyalty!
The new store has taken a lot of inspiration from the newer London stores, and from their stores in Japan. In fact they even had some of the Muji Japan team come over to give the finishing touches to the store. Looking outside in, the store looks classic and high-end. It’s slightly misleading as the store seems very small from the outside, however the team have made the most of the two floors and the fixtures, leaving the store looking more than spacious inside. The store has a great selection of Muji’s stock, which delighted me greatly; the storage, travel and candle selection is particularly impressive.
Muji is the perfect brand for those who live a modern, urban lifestyle. Selling high quality, minimalistic items from Japan, that could easily rival it’s competitors – I’m looking at you Sweden! I personally adore their storage items, and the little bits and bobs that make my home look better, and run easier. I’ve never bought any of their clothing (they sell women’s & men’s), but I was impressed with their use of French linen, and the quality tailoring of their basics. It’s safe to say I will be back again, and again, to the new Muji Islington N1 store.
Keep an eye out on my YouTube channel for my Muji haul video, coming soon!
bloomzy /

Photo Diary: Access All ASOS, junk food, Muji & more

As you can see I’ve keeping myself busy with pretty things…and yummy things.
I finally succumbed to Muji storage and bought some for my Tatty Devine collection.
I have to say I love it and I kind of want to cover my entire apartment in it and be super organised.
I was invited to apply for Access All ASOS recently and was accepted – hooray, and thank you ASOS!
It’s a pretty cool concept and I can’t wait to share more with you on here and on Twitter, Instagram etc.
I’ve been uploading my outfit looks more often too, including my personalised t-shirt from tshirtprinting.
I treated myself to a new accessory – some classy gold (amazing sound quality) headphones.
Not only have I been decorating my body (…with clothes) but I’ve been decorating my bed too!!
I couldn’t resist it when I saw that Primark had their pug duvet set back in stock, it’s too adorable.
Apart from that I’ve just been stuffing my face with giant pizzas and Halloween Krispy Kreme.
You can follow me on Instagram to stay up to date: @bloomzy