On Tuesday I was invited to the press preview for the Boux Avenue store opening in Norwich, Chapelfield.

I had heard big things about the store, and as someone who finds it difficult to buy bigger sizes in cute/sexy designs 

(one of their big selling points!), I jumped at the chance to attend.

This post is picture heavy, so I have put everything under a cut to make it easier for you.

Click ‘read more’ to view the rest of the post.

Inside the fitting rooms, which offer plenty of space, big mirrors and adjustable lighting.

There’s also a telecom system so you don’t have to poke your head out to call for assistance!

Boux Avenue don’t just do underwear!

They also sell swimwear, pyjamas, accessories and beauty products.

Their pyjamas are adorable! I personally want the ones posted above.

My gift bag from the event, which included some of their hand cream, lip balm and some underwear.

We were also given a gift card, which was very sweet and helped towards the bras I wanted.

Finally, a lovely picture of the staff who helped out on the day.

Why did I take their picture? Look at their tights & shoes!! After speaking to them about their uniforms they told me that they’re give a LBD and are allowed to customise it how they wish. That really stood out to me as a great way to keep the brand classy but fun & personal – such a great idea.

I was completely won over by the store! Their staff were absolutely lovely, and really sweet. 

I had a bra fitting and the lady who helped me explained everything about the process and their bras. I’ve had quite a few bra fittings in the past, but not like this. It was personal and thorough. I ended up buying the two bras I tried on. I personally think Theo is on to a winner here. He knows what women want when it comes to lingerie, and Boux Avenue is definitely it!

Check out Boux Avenue’s latest sale here.