bloomzy /

Beauty at Hyper Japan 2014

I’ve been a fan of Japanese beauty trends and products ever since my blog started so when I visited Hyper Japan last month I knew that I had to scout out the stalls showcasing my obsession.

I was in luck as there were several brands and shops at the exhibition specifically selling Japanese beauty products. Gyaru favourite Diamond Beauty (more widely known as Diamond Lash) were placed at the front of the ‘Hyper Kawaii’ section and were there to showcase their false lashes and eyeliner. More false lashes were available from Dreamy Bows who also had an array of false nails (including some intricate 3D designs) on offer. In fact ‘false’ was the name of the game with a lot of the beauty stalls offering up lashes, nails and hair dye. Though Pastel Doll ultimately won the award for their adorable selection of wigs, which I was incredibly tempted by…even though I know I’d only ever wear it inside the house (that’s good enough, right?). Of course it’s been a while since I’ve worn false lashes and nails etc. so I was pleased to see other items on offer too. Fans of a more natural look (or just those with a penchant for beauty) beelined for P2Bus – the ultimate UK based Japanese beauty store. With make-up, skincare and beauty accessories on offer from brands such as Dolly Wink, Biore and Kose they were certainly my favourite stall, if only for the selection of brands and products.

It was great to see so many Japanese beauty products on offer this year and at some decent prices too (I’m looking at you Diamond Lash and Dreamy Bows). I bought several items myself, a few of which I plan to review on the blog. I just wish that the items were more widely available here and I didn’t have to stock up once a year at Hyper Japan.

bloomzy /

Japanese Fashion and Cosplay at Hyper Japan 2014

The always fabulous Dodo
Mayu and Chihiro Ishiguro (Voice actress/Vocaloid)
The lovely Pearlie Cute wearing Angelic Pretty – She told me this was her dream dress.
Plasticskittles and Little Marquis – They told me they’ve been dressing in this style for 4 years.
 Aerith Harajuku – She told me she made this dress herself by hand.
 Holly – Her cosplay was definitely the cutest of the day.
Emma & Eri Tanioku and Yura – Street style models
bloomzy /

Kawaii at Hyper Japan 2014

The kawaii life is a tough life. You constantly find yourself clasping your cheeks and screeching at the top of your lungs, all because something features a loveable mascot, or is fluffier than usual (etc etc). Yes, kawaii really is a lifestyle choice in Japan, and it’s everywhere. Whereas the term doesn’t really have a literal translation, the closest we can come to understanding it in English is: cute or adorable. The concept has become so big that recently Western cultures have picked up on the phenomenon – you’ll even find it in the Oxford dictionary. So I was pretty impressed when I saw just how well Hyper Japan embraced the idea this year. 
‘Hyper Kawaii’ was a special section of the exhibition that probably took up half of the venue. It featured a variety of British and Japanese fashion, beauty and lifestyle brands, as well as live performances and activities. The rise of kawaii in London was showcased by brands such as: Tofu Cute (snacks and lifestyle goods), Dreamy Bows (clothes, plushies and accessories), Doki (Japanese tableware), Glitterbomb (jewellery), Artbox (stationary and goods), Cutesykink (clothing) and so much more. 
Fashion and beauty are big parts of the kawaii lifestyle, but I plan to feature those separately in upcoming posts as I just couldn’t fit all of the photos and content into one post. ちょっと待って下さい！
bloomzy /

Kyary Pamyu Pamyu’s Tokyo Kawaii Guidebook App

I don’t often deviate from European fashion and beauty, but you will see me post the occasional Japanese fashion/beauty article on here. So when I heard that Kyary Pamyu Pamyu (a Japanese street style model come pop idol) was releasing an iPhone app for her English and French fans I knew I had to write something about it. Not only because it combines four of my favourite things; Tokyo, shopping, travel and food.

Moshi Moshi Tokyo is Kyary’s guide to her favourite spots in Tokyo. The app allows you to explore Tokyo through her eyes, visiting clothing boutiques, cafes and more. Kyary has become a worldwide hit – her London tour was a sell-out with devoted fans turning up in hoards. It’s because of this success that the release of this app makes so much sense. It’s also a great way for the Japanese government to garner interest and promote tourism. Tokyo is an amazing city but it can be slightly overwhelming at times, especially if you’ve never visited before. This app will be a great way for fashionable young things to check out some of Tokyo’s hot spots.

I downloaded the French version to get a taste of the app before the English release. My French is terrible but surprisingly I still managed to understand everything. I loved the interactive features and thought the photography and design was incredibly cute and fun. The small magazine-style section highlights 9 clothing stores, featuring some of my personal favourites, including Nadia, Avantgarde and Tokyo Bopper. Ultimately though the interactive map is the most helpful as it highlights a large number of restaurants, stores etc. making it much easier to find your desired location. Unfortunately the promise of “Kyary’s favourite spots in Tokyo” actually translates to chosen spots in Harajuku. However this is the area that made her famous, making it slightly more understandable. It may seem limited but there are still tons of places to visit and it’s nice to see Harajuku is still getting some love, after a decline in popularity in recent years.

The app is currently available to download on iTunes, however the app only offers a download for the French version right now (to coincide with Japan Expo 2014). The English version will be released on July 18th, in time for Hyper Japan in London (and J-Pop Summit Festival 2014 in San Francisco). The first 500 people to download the guide (via the app) will also receive a voucher for a free badge that they can collect at Kyary Pamyu Pamyu’s booth at Hyper Japan/J-Pop Summit.

Download Moshi Moshi Tokyo.

Source: 1

bloomzy /

Discuss: Test Drive Your Clothes, Before You Buy

Japanese clothing brand GU (a Uniqlo sister brand) have released a new concept into their new Shibuya Parco store (Tokyo) this month. The concept behind the store has been labelled “GU Fitting” and claims to be the first of it’s kind in the world. 

So what is ‘GU Fitting’ and how does it work? Essentially it’s a service that allows you to test drive an item, or items, of clothing before you purchase it. It may sound a little crazy, and you’re probably wondering how it could work, or why it’s even a thing. Well GU want you to be able to really get to grips with their items, so they’re willing to loan you the items for the day. Say you walk into GU’s new store and your eyes fall on a cute dress, but you’re not sure how it will fit or feel. All you need to do is visit the GU Fitting Counter (they take 30 requests a day) with your item/s (3 max) and put in a request to ‘test drive’ them. You can meet up with friends at a cafe, do some window shopping, or maybe even sit around at home. All you have to do is return them by the end of the day. You can then decide whether you want to purchase them or not. 
But won’t people steal the items? This part has a lot to do with the culture, in my opinion. GU are trusting their customers with the items and are only asking for a name and telephone number, no ID or deposit etc. This is because they have trust in their customers. If you lose your wallet in Japan, chances are someone will return it or give it in to the police. It’s because of this that a lot of Japanese people have a very trusting mentality and it translates well into schemes like this. As for the items on sale – most are priced around 2,000円 (around £11.50) or less, so this is purely fast fashion, nothing high-end. 
GU have certainly come up with a unique way to sell their clothing, and with a large selection of on-trend quality items I can see this becoming a big hit with the brand. GU are already considering expanding the project if it is successful, and as a fan of the brand I would love to try the idea out. Will it catch on? I really don’t see it working outside of Japan, without a few changes. I could see it working in the UK if the customer left their card details/with a deposit scheme, however I’m not too sure the idea would catch on. It does seem like something that would only work in Japan, for now anyway. The store will be open until the end of June, so you still have some time to check it out if you’re in the neighbourhood. 

What do you think? 
Would it work in your country?
Would you ‘test drive’ an outfit/item of clothing? 
Source: 1, 2, 3