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Photo Diary: Taste of London, Matcha and more

Last week was a pretty busy one for me and my camera. I headed out to several press days, did brunch and visited Taste of London.
 If you have a penchant for beef burgers, or novelty items Maiden is going to be the place for you this Christmas. Whereas Sticks & Stones offer more of a relaxed, one-off vibe with their items (for both men and women). In between press days I received a matcha care package from my good friend Jess, all the way from Japan. It was the ultimate pick-me-up, which I really needed. Speaking of food, I shared brunch with friends in Village East (my favourite haunt south of the river) – I highly recommend the turkey hash and beetroot bloody mary. I headed off to the Taste of London straight after, which in hindsight wasn’t the best of ideas, although it did keep my purse firmly in my pocket. There were plenty of tasters so I did sample a few items; Korea Foods and Go Coco being my favourite exhibitors. 
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Style: We’re All Going on a Summer Holiday

(Top: New Look*, Sneakers: New Look*, Watch: New Look*)
When New Look sent me an email about with a link to their summer personality quiz it came at the perfect time. I was working from home, which meant I was dreaming of holidays and procrastination. I took the quiz straight away, and was told that Barbados was the answer to my troubles. Sun, sea, sand and reggae is all right by me. Still, my holiday plans don’t stretch much further than France this Summer, but that doesn’t mean I can’t make the most of it. So when New Look asked me to choose a few items that would be holiday perfect, I knew exactly what I wanted. 
This has been the year of stripes in my wardrobe. I can’t get enough of the classic breton stripe top, so this long sleeve beauty is perfect for pairing with distressed denim shorts and these white sneakers, for a casual daytime look. Once night time hits it’s on with the jeans, and off with the sneakers, embracing ballet flats and accessorising with an almost patriotic watch. The French definitely know how to do chic, and it’s something I always admire when I’m walking the streets of Chamonix or Provence. Hopefully these will help me get a little closer to that perfect look when I’m away this summer. 
Bon voyage!

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This post is in collaboration with New Look but all views, photos and words are my own.
bloomzy /

OOTD: I’m Torn

Top – Topshop | Jeans* – Oasap | Sandals – Primark | Sunglasses* – Oasap | Necklace – Marc by Marc Jacobs | Bracelets – Zara

Sometimes I just need a few days to chill out, and when I do, my clothing choices tend to reflect that. However I’m not about to do an outfit post consisting purely of loungewear…although it’s tempting. Instead I donned my new torn mum jeans, some chunky sandals, a loose tee and a ton of accessories. The perfect attire for a day wandering around Shoreditch. 
Unfortunately the jeans are ridiculously large, and by “ridiculously large” I mean about 2 sizes too big. This is my main reason for disliking online shopping, especially when the item is coming from across the other side of the world. Luckily I had a few belts on hand which helped with the problem…slightly. My only other complaint would be that this package took around a month to arrive, because my full address wasn’t on the package. This seems a bit odd after Oasap have been sending packages to the same address for over a year, and they’ve usually arrived within a week or two. Now that they’re charging for postage, this is a bit odd, and a little unsatisfying. I’m hoping that this was just a one-off human error. I don’t like to be a downer, and the only reason I mentioned it is because I have been working with Oasap and mentioning them on the blog for a long time.
bloomzy /

Luna & Curious AW Christmas 2014

I stopped by Luna & Curious this week to check out their Christmas offerings. Yes, it’s that time of year again, when Christmas comes early for the press, and we have to put up with carols and sparkles. Thankfully Luna & Curious weren’t playing Christmas music, but there were plenty of sparkles.
Luna and Curious is my favourite lifestyle store in Shoreditch. The items they carry are high quality, delightful and unique. Of course their AW 14 collection didn’t let me down. Beautifully intricate jewellery, stand out accessories, and winter warmers were just a few of the items that stood out. I was particularly happy to see Floss Gloss nail polishes – L&C are one of only two stockists in the UK. Their polishes are wonderful and I’m so glad to see a store stocking a different brand. Henriette Loftstrom‘s jewellery shone brightly and certainly caught my eye. The Dog Days Plates have been a personal favourite for a while – I need to add Sophia to my collection. However I think the item that epitomised the elegance and quality of the AW collection was the Belle Rose fleece-lined jacket. The lining was incredibly soft and warm, whilst the outer was smart and chic. 
It may be sweltering outside, but I can’t wait for the colder months to come and for the Christmas spirit to hit again. I already have my eye on a few items from L&C for family and friends (and myself), and I know they won’t be disappointed. 

You can shop these items and more at Luna & Curious.

bloomzy /

Photo Diary: Food & A Photography Masterclass


Waking up early on a Saturday is not something most people would do, and when I say most people, I mean me. That said, the lovely people from Simplyhealth had me leaping out from beneath my covers for a special workshop that included food and photography – two of my greatest passions in life.

The event started with a mini masterclass with the photographer Paul Hames. He taught us the basics of using a D-SLR on manual mode, something which can seem a little intimidating at times. I will admit that I’ve been lazy in the past and flicked my camera onto auto and just gone with the flow. So this gave me the kick up the derrière that I needed. It also gave me the push that I needed, to finally decide on buying a Canon…now I just need to figure out which model.

Anyway, back to the topic at hand! After Paul had shown us around the basics of a D-SLR, he took us out for a wander around Kings Cross, to try out our newfound photography skills. We headed to the viewing platform behind Kings Cross Station, which gave me a view of the area that I’d never seen before. It was the perfect place to take some snaps of London. It began to get a little crowded though so we headed alongside the canal to take some portrait shots in the gorgeous sunshine. Sarah, Jess and I became a threesome for the project and found a nice shady spot to take our photos. Both ladies were the perfect models. Although I may have got a little carried away taking photos of Sarah’s gorgeous tattoos. All that snapping finally took it’s toll on us though, and we were ready for food! Luckily the Kerb street food market was on so we headed over and wandered off in search of sustenance! Marlene and I paired up and headed to Bill or Beak for one of their amazingly juicy sandwich-burgers…I’m still not sure what to class it as. We soon found a shady spot to to keep our delicate skin from burning (it still didn’t save me) and to enjoy our food. After we’d all enjoyed our food we headed back for some more photography chit-chat with Paul, who taught us how to take a good photo.

I had such a wonderful day and was so inspired by Paul that I’ve been taking photos like there’s no tomorrow…on manual, of course. So thank you to everyone who made the day so great!

bloomzy /

Discuss: Test Drive Your Clothes, Before You Buy

Japanese clothing brand GU (a Uniqlo sister brand) have released a new concept into their new Shibuya Parco store (Tokyo) this month. The concept behind the store has been labelled “GU Fitting” and claims to be the first of it’s kind in the world. 

So what is ‘GU Fitting’ and how does it work? Essentially it’s a service that allows you to test drive an item, or items, of clothing before you purchase it. It may sound a little crazy, and you’re probably wondering how it could work, or why it’s even a thing. Well GU want you to be able to really get to grips with their items, so they’re willing to loan you the items for the day. Say you walk into GU’s new store and your eyes fall on a cute dress, but you’re not sure how it will fit or feel. All you need to do is visit the GU Fitting Counter (they take 30 requests a day) with your item/s (3 max) and put in a request to ‘test drive’ them. You can meet up with friends at a cafe, do some window shopping, or maybe even sit around at home. All you have to do is return them by the end of the day. You can then decide whether you want to purchase them or not. 
But won’t people steal the items? This part has a lot to do with the culture, in my opinion. GU are trusting their customers with the items and are only asking for a name and telephone number, no ID or deposit etc. This is because they have trust in their customers. If you lose your wallet in Japan, chances are someone will return it or give it in to the police. It’s because of this that a lot of Japanese people have a very trusting mentality and it translates well into schemes like this. As for the items on sale – most are priced around 2,000円 (around £11.50) or less, so this is purely fast fashion, nothing high-end. 
GU have certainly come up with a unique way to sell their clothing, and with a large selection of on-trend quality items I can see this becoming a big hit with the brand. GU are already considering expanding the project if it is successful, and as a fan of the brand I would love to try the idea out. Will it catch on? I really don’t see it working outside of Japan, without a few changes. I could see it working in the UK if the customer left their card details/with a deposit scheme, however I’m not too sure the idea would catch on. It does seem like something that would only work in Japan, for now anyway. The store will be open until the end of June, so you still have some time to check it out if you’re in the neighbourhood. 

What do you think? 
Would it work in your country?
Would you ‘test drive’ an outfit/item of clothing? 
Source: 1, 2, 3
bloomzy /

Introducing: Stranger London (and a purchase)

Handmade ‘London to Japan’ Coasters, and Parisian Pouch from Stranger London
I love handmade items, and I have so much respect for those who are talented enough to create them. Yet I often find that I’m not drawn to most handmade shops due to the style not suiting my own. However when I came across Stranger London (selling handmade & one-off items) I was automatically drawn in. I knew that this is a brand that would fit into my lifestyle, and onto my dresser. I can’t get enough of the prints that Yasumi uses; they’re so perfectly suited to my style and taste. She handpicks every print and turns them into amazing bags, cases, passport sleeves and more. Yes, there is so much more –  she also sells items that she has found (including vintage pieces) and picked lovingly for the site. It really feels as if Yasumi is letting you step into her own secret magical world. 
I happened to come across her ‘London to Japan’ Coasters, which was incredibly well-timed as I happened to be looking for more items for our lounge. As avid tea drinkers I find that a coaster is always needed, but they often seem a bit old fashioned. So when I stumbled upon Yasumi’s creation I knew I had to have them! The Liberty London and traditional Japanese prints are timeless, and speak volumes about mine and Ben’s life – previously living in Tokyo and now in London. So yes, it did seem that it was made especially for me, something which is not easy to come by. The quality is superb and everything was handled professionally and quickly. So when it arrived I didn’t expect that the service could be any better. Well I was wrong. Yasumi had included a little surprise gift of a Parisian style pouch (another city I’ve lived in and loved), along with a beautifully handwritten note. C’était parfait! I will definitely be purchasing items from the store again. In fact I currently have my eye on: Jurmo Marimekko Tote, Mono Unikko Case, Texture Colour Lines Bracelet, and Stranger Forest Patisserie Tote. Hurry up pay day!
You can check out Yasumi’s creations at Stranger London.