asos Archives - Bloomzy

bloomzy / February 26, 2017

The Bright Lights of Soho (and How to Shine) | Style

Biker Jacket: Zara| Dress: Zara | Bag: Knomo London* | Boots: ASOS

We all want to shine. Whether it’s within our friendship groups, our career, or when walking down the street (bad examples are bad). But how can we stand out when everyone else is trying to do the same? I thought this recently whilst lost in the bright lights of Soho, during London Fashion Week. At this time of year London is awash with people wanting to be snapped in their latest garments. Everyone is hoping to shine a little brighter than usual, but it’s so easy to get lost in the crowd. At least that’s how it can feel for a lot of people.

The Bright Lights of Soho

London can be a confusing place. At the worst of times it feels like you’re just one small cog in a big machine. But at the best of times it can feel like the city was made for you, and only you. As though you are your own Holly Golightly, and if you just walk around that next corner you’ll find the beginning to your story.

Sure we can’t all be Audrey Hepburn (if only), but we don’t need to be. I happen to think that we all shine in our own way. Whether that’s because you feel damn confident in your new Zara dress, and you won’t have anyone tell you otherwise. Or maybe it’s because you returned someone’s wallet, and brought a little hope back to their day. Don’t get me wrong, that doesn’t mean we should all walk around like special snowflakes. No one likes a special snowflake. But it does mean that we should delight in what makes us different, channel it, and work it.

Check out my previous style posts here.
Photos of me are by Van Anh Le Thi

bloomzy / November 29, 2016

Minimalist Winter Style – Is Less Really More?

Sweater Dress: Gestuz* | Biker Jacket: Zara | Trainers: Adidas

Just like a new haircut, a new dress can make you feel like a different person. But what happens when you get both at the same time? Maybe you gain a new persona? Or for the slightly more sound of mind, a tad more confidence. Let’s be honest, it’s a little bit of both for me. A fresh haircut makes me look at my style and wardrobe in a different light. And a new dress makes me feel a little bit fancy. But sometimes even these don’t help, and I just feel like I’m in a little bit of rut. This usually happens at the beginning of a new season. Because no matter how many bloody articles on “let your style transition effortlessly from season x to x” you read, it’s just not that easy!

Minimalist Winter Style – Is Less Really More?

As Winter hits, the idea of layering item upon item becomes incredibly alluring. Getting dressed every morning becomes a game of “which item will stop me from freezing to death?” – not a lie. With this said, I don’t actually know how to layer very well. I tend to have a few key pieces that work well together, and I stick to those. But then I get lazy and I don’t do my washing, and I’m back at square one.

You know I’m all about that minimalist lifestyle, so this can be a big problem for me. So I love it when an item comes along and solves all those issues for me. This season, it’s a sweater dress that looks like a jumper, layered over a turtleneck and a pleated skirt. Cosy fabric? Check. Stylish? Check. Minimal effort? Check. (Winter makes me lazy, ok?)

Check out my previous style posts, including more minimalist winter style here.

bloomzy / October 10, 2016

Mads for Minimalist Style | Style (OOTD)

Top: Mads Nørgaard | Dress: New Look* | Chelsea Boots: ASOS | Open Ring: Jessie Harris

This minimalist style thing has been going on for quite a while now, right? I’ve actually managed to stick to a style I love for a couple of years now. That’s pretty impressive for me. My wardrobe used to be a garish sight to behold: predominantly black clothing, varying styles that didn’t match, and a bunch of unloved clothes I never wore. Now you’ll find complimentary colours and curated items that each get their fair share of love. It’s beautiful. Well, in my eyes anyway. But I get a lot of people asking me how I’d class my personal style, and when I reply they’re confused by the concept of minimalist style.

What is Minimalist Style?

For me, minimalist style is unpretentious. It’s basic, but not boring. It’s modest. It says a lot, without really saying much at all.

That’s not to say I don’t appreciate styles which are any less minimalist than my own. In fact I think you can see from my personal style evolution that I love a bit of eccentricity and pattern clashing. It just so happens that I’m at a stage where my personal style fits my lifestyle goals, personal beliefs, and outlook. I don’t feel anywhere near as stressed as I used to when having to put an outfit together. Actually I barely worry now (except for maybe big events) about what people will think of my clothes. For those that have grown up – like myself – sporting various styles and shapes of clothing, you’ll understand. It’s not easy to feel stylish, casual yet smart and confident in your style. Maybe that’s why this particular “phase” of my personal style has stuck around for so long. Which is all well and good really, because it feels right.

Check out my previous style posts here.

bloomzy / March 13, 2016

Superhero or Super Villain? | London Fashion Week OOTD

Coat: Urban Outfitters* | Jumpsuit: Topshop | Boots: ASOS

Part of the fun of London Fashion Week is going out in your Sunday best. Dressing up, and seeing if you get papped…snapped…Instagrammed? Photo sharing platforms aside, I genuinely love dressing up, so LFW is a lot of fun for me. I’ve had a couple of photos taken in the past, but I can’t honestly say I’ve turned heads. Not the way I did when I wore this little number, whilst wandering around Soho a couple of weekends ago. Is it the coat? Is it the hair? Is it the daring cleavage I’m flaunting? Who knows!

For such a simple get up, I felt pretty stylish. My trusty Topshop jumpsuit and ASOS boots were the basis for this look, but I couldn’t resist throwing on this (deep emerald green) Urban Outfitters coat when I saw it. The coat had me feeling like a superhero, what with the way it swished as I walked down the street. But maybe my look was more fitting of a super villain with this particular hair style? After all, everyone knows villains are always more stylish…

Check out my previous style posts: OOTD
Thanks to V.A (Chopstickpanorama) for the photos of me.

bloomzy / February 23, 2016

HEIO, Hello! | Style (OOTD)

Sweater: Light Before Dark @ Urban Outfitters | Jumpsuit: Topshop | Boots: ASOS | Bag: HEIO*

HEIO! It sounds like something a group of youthful jocks would shout in a sports bar. Actually it’s the name of an incredibly fashionable new bag brand. The more you know. Well on one particularly blustery London fashion week…day, I decided to take their Cube Turqueta for a wander. The cute, almost-origami style had me sold; as did the nude-neon lined colour way. Maybe others felt the same, as we got quite a few looks whilst shooting this look. Either that or they were confused by the tiny woman battling the wind, in nothing but a sweater and ankle swingers.

I’m still not quite sure how we managed to get these photos. I refused to give up though, as I was so in love with this cosy combo. Any time I get to wrap up in a cuddly sweater and call it fashion is ok by me. We were even snapped on our way back to The Apartment, so I must have been on to something!

Check out my previous style posts: OOTD
Thanks to V.A (Chopstickpanorama) for the photos of me.

bloomzy / December 23, 2015

ASOS Beauty SS16 Preview

I love a good preview, especially when it’s from one of my favourite stores. Even more so when it’s in a marble lined spa. Enter ASOS and their Spring/Summer 16 beauty preview. Whenever I browse the beauty section on ASOS I’m surrounded by well-loved brands, and new ones I’ve yet to fully discover. That’s part of why I enjoy shopping on the site so much. This press event was no different.

The Mondrian Hotel Agua Spa had been transformed into the irl ASOS beauty category. It was magnificent. Well I say the beauty category, actually we were getting a preview of the new products coming to ASOS beauty in SS16. Some of my favourite brands were present: Paul & Joe, Lottie London, Ciate, Lord & Berry… And also some new faces, like Nude by Nature and Frank Body. It was great to see such a variety on offer. What really impressed me most though was the curation. ASOS have done a stellar job of choosing affordable, high quality items. You really can judge a book by it’s cover with these, because the products are all round winners.

My highlights of the preview were Lottie London (great brushes for the price), Nude by Nature (just gorgeous, inside and out) and Lord and Berry’s 2-step cleanser. I’ll definitely be adding these to my collection when they drop on ASOS.

Keep your eyes on ASOS Beauty for all these awesome products, and more!

bloomzy / November 9, 2015

OOTD: Winter is Coming

Coat: Primark | Scarf: Miss Selfridge | Bag: ASOS | Boots: Vialactea*

As of late, it’s been pretty grey in London, which can only mean one thing. It’s time for everyone to start making 2 year old references. Yes, Winter is coming. In England that means grey skies, rain and wind. I live in such a beautiful country. Seriously though, it can make taking outfit photos a little bit tricky. But life would be boring without challenges, no?

Luckily for me I don’t mind wrapping up in layers and a big ol’ scarf. Actually this year I feel pretty prepared for the cold weather. In previous years I’ve found myself with only one pair of water-proof shoes, and a lone coat. 2015 has seen me take a different approach to fashion, and being more considerate of what I buy. However that has actually meant that I’ve ended up with everything I need, such as the items I’m wearing here. I’m content in not having to worry about whether I’ll be in trouble if I get stuck in a downpour, or if it suddenly gets chilly. In fact I’m pretty certain that with just a little bit of thought, fashion can also be functional.

Check out my previous style posts: OOTD
Thanks to V.A (Chopstickpanorama) for the photos of me.