Last month I received an email titled “Emma, your invite to Moonpig’s VIRTUAL event in July”. I was shook. An event… in this lockdown?! No but seriously, I was already a fan of Moonpig having used them during lockdown to send flowers and cards to family, and the mention of a virtual press event had me intrigued.
How to host a successful virtual event
I always think there are 5 key things to any successful press event. In no particular order, they are:
- Food & Drink
- Activities
- Networking
- Goodies
- Info on the company & the new “product”
Why? First off you need to be hydrated and energised, and I don’t know about you but there’s nothing that makes me feel more relaxed than nibbles and a good drink (alcoholic or not). Next you need an activity – something people can get involved with, that’s fun and will give them a memory to take away from the event. Of course both of these also help to encourage networking and socialising. And lastly, you need some goodies for people to “take home” with them – something that screams ‘[your] brand’, something they can show off on social media. For me personally, this is the recipe to a successful event.
Moonpig’s Virtual event
Let’s look at what Moonpig’s virtual event included:
- We were given a food voucher so we could have dinner on the day.
- A cocktail kit with alcohol, fruit etc. and a bouquet of flowers were sent the day before.
- During the event Moonpig hosted two DIY classes for us to follow – flower arranging and cocktail making.
- We were also sent gifts before the event, to showcase Moonpig’s products and delivery.
- On the night Moonpig walked us through the app, some exciting new features, and how to personalise a card.
So was Moonpig’s virtual event a success? I think so. Apart from some slight difficulty in networking – anyone who has used Zoom with more than two people will get this – it had everything I would have looked for in a regular event.
It was cool to have someone from Moonpig’s product team talk us through the app, and show us personalisation options in real time. And obviously the classes stood out as a really cool experience – I’ve made the cocktails a few times since. I felt that I came away with a deeper understanding of Moonpig and what they’re about; if that’s not a success then I don’t know what is.
You can get 30% of a card & gift via the Moonpig app with code: APP30ORDER
Items were gifted by Moonpig, however all images, words and opinions are my own.
