A London Life… at The Basics Store Pop-up


Finding a brand that encompasses your personal style is not easy. Why would it be when there are stores aplenty? I personally prefer to stick to shopping in a few quality stores though (coucou Sandro & Claudie Pierlot). Maybe my time in Japan influenced me, but once I fall for a brand I stay loyal. So being able to find a store with a concept that suits me is a miracle.

Enter The Basics Store.

The Basics Store is a curated concept store for everyday essentials, with a focus on craftsmanship and luxury. Brands include: Marina London, Danielle Foster, Dear Frances, Blake LDN, Clarice Price Thomas and Jessie Harris. I knew of all of the brands before visiting the store, which is certainly a good sign. Blake LDN and Marina offer up beautifully crafted garments, whilst Danielle Foster, Clarice and Jessie provide exceptional accessories. The Avery Perfume Gallery has also taken up residency, to keep you smelling as good as you look. Honestly I hadn’t heard of any of the perfume brands, however I instantly fell for ROADS fragrances (in particular Cloud 9). In a nutshell, it’s easy to see that The Basics Store has chosen a handful of high quality brands and designers. Expertly curated, this is one store I dare anyone not to love.

The shop is open for one month, from 13th June – 13th July. Located in the heart of Shoreditch at 30a Redchurch Street, the pop-up will be offering free talks and workshops throughout the month including ear-piercing, live music, style consultancy and juicing demonstrations.

Thank you to Eva who took the photos of me.

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If you liked this, check out the rest of my A London Life series.