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Wish List: Joules

Joules is a brand I associate with countryside chic. A lot of my friends who live in the country wear it and so by osmosis I have slowly become a fan of the brand myself, even though I’m a city girl. After donning one of their waterproof jackets this weekend (thanks for the rain Wales) I decided to browse their online store. Consequently I ended up falling for several of their new arrivals I decided to pick out a few of the items from their latest collections that caught my eye, and share them with you all.

Stripes! Did you expect anything else from me? In fact I scaled back on here and have even more striped goodies from Joules in my own personal wish list (in my head). Their selection of lovely Summer dresses this year really caught my eye too, and have left me quite sad that I don’t have any weddings to attend. Unfortunately the British weather also seems to have other ideas and I think my selection of items reflects my eagerness to plan ahead. Still, with gorgeous items like these on offer you can’t really be too upset about Autumn coming sooner than planned. My plan for A/W this year? Colourful jumpers, comfy brogues, warm dresses and accessories galore.

Create your own wish list at Joules.

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This post is in collaboration with Joules but all views and words are my own.

bloomzy /

Sneak Peek: MAC Maleficent Make-up Collection

It’s the moment make-up and Disney fans alike have been waiting for. Finally we are being given a sneak peek at the MAC Maleficent make-up range.
Naturally the products in the range are fitting to the character herself. You’ll find a deep red lipstick (aptly named True Love’s Kiss), a lipglass and a lip pencil, for the ultimate sultry pout. Of course you wouldn’t wear a perfect lip without without a perfect base. MAC know this too, so they’ve included a beauty powder and a sculpting powder (for devilishly sharp cheekbones). A nude eyeshadow palette is complimented by luscious false eyelashes. And if you were always jealous of Maleficent’s impeccably manicured talons, you’ll be able to mimic her style with the 3 nail polish shades (red, black and nude) in the range. Some of MACs known and trusted products, such as the prep + prime highlighter, eyebrow pencil and eyeliner, will complete the range.
As with MACs big collaborations, these are bound to go fast. The True Love’s Kiss lipstick is expected to sell out as soon as it’s launched! If you want to fight fellow fans, visit MAC to sign-up and be one of the first to know when the range is launched.
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bloomzy /

OOTD: Strawberry meets Lime

Dress – Primark | Boots – Topshop | Necklace – Tatty Devine | Bracelet – Whistles | Drink* – Rekorderlig
You wouldn’t be wrong in thinking that one of these photos is unlike the rest. That’s because Rekorderlig recently contacted me about an interesting little style challenge. They asked me to style an outfit centred around, and inspired by, one of their Spring collection flavours. Why? To celebrate LFW, of course! No not London Fashion Week – London Flavour Week! 
Rekorderlig is a delicious cider and it was certainly my drink of choice last Spring/Summer. Their new Spring collection features 3 fruity flavours: Stawberry-Lime, Pear and Passionfruit. It’s no wonder a great product would come up with such a great way to interact with bloggers. In fact Rekorderlig love working with bloggers, such as Swedish beauty Caroline Blomst. So I knew I was going to have a good time styling this challenge.
I was most inspired by their Strawberry-Lime Cider for my outfit. As soon as I opened my wardrobe this dress screamed strawberries at me! Ok, well not literally, but you get my point here – it just seemed to fit perfectly. The colour reminded me of strawberries and I knew exactly which lime green bracelet to pair with it. It may still be Winter but it felt like a wonderful Spring day when I took these photos. The sun was shining, it was lovely and warm, and I couldn’t help but feel happy. For me, this is the perfect Spring outfit – it’s casual, comfortable, flow-y and fashionable! It was also really fun matching my outfit to one of my favourite drinks.
For your chance to win Rekorderlig’s Spring Flavour Collection upload an image of your Spring flavour inspired outfit to Twitter or Instagram using #LondonFlavourWeek.
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This post is in collaboration with Rekorderlig but all views, photos and words are my own.
bloomzy /

London Fashion Week: Opening Ceremony x René Magritte Collaboration

I’m an art lover, especially surrealist art.
So of course I got more than a little excited with this London Fashion Week collab.
Unfortunately I am stuck at home sick, but that doesn’t mean I can’t still blog about it.
Opening Ceremony’s latest collaboration is with the Magritte Foundation.
A Women’s (and Men’s) ready-to-wear collection will feature Magritte-inspired imagery.
It doesn’t end with dresses or shirts though, as three big-name shoe brands get in on the collab too.
Manolo Blahnik, Birkenstocks, and Vans will all be getting a piece of the action, with a capsule collection.
The previews are already coming out thick and fast and I for one can’t get enough of it!
Being a fan of Magritte’s work adds a little extra something to an already amazing collection.
I already have my eyes on the Vans on the bottom left, and pretty much all of the clothing.
This is a fun, yet insightful collaboration, which will certainly be turning heads…disembodied or not.
The collection will be available in Opening Ceremony stores from May.
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bloomzy /

Trend: Pretty in Pastels

Pastel Trend

The pastel trend is back again this Spring and it looks like it’s gonna be bigger than ever.
I’ve always loved the look but it hasn’t ever really made it’s way into my wardrobe.
There are so many gorgeous items right now though that that may change.
So I’ve put together some cute pastel items for inspiration.

1. Daphne Cropped Jumper – Fashion Union
2. Anna PU Pencil Skirt – Fashion Union
3. Mavis Tailored Jumpsuit – Fashion Union
4. Cotu Classic Trainer – Superga @ ASOS
5. Rabbit Ear Cross Body Bag – ASOS
6. Bijana Box Clutch Bag – Missguided
7. Shell Grotto Medium Necklace – Tatty Devine
8. Double Wrap Leather Bracelet – Whistles
9. Monster Phone Case – ASOS

There seems to be a lot more variety this year when it comes to the pastel trend.
I love the idea of working this into the sports luxe trend as well, with trainers etc.
It’s cute and feminine but it can also be worked into a lot of different personal styles.
I can’t wait for Spring to finally hit, so we can all wear it without freezing too!

bloomzy /

Irregular Choice Spring Summer 2014 Collection

Irregular Choice


Irregular Choice are a brand that you remember long after you’ve seen their shoes.
I’ve loved the fun and flare of the brand ever since I first spotted them a few years ago.
Never one to conform, Irregular Choice like to stand out and do their own thing.
For their Spring/Summer 2014 collection, they’ve done just that!

It’s all about cats and unicorns, sequins and other adornments.
Anyone else think that these are gonna make it big on Tumblr?
Seriously, these are some of the best shoes I’ve seen come from Irregular Choice.
The use of cats and unicorns as heels makes me laugh, but also fall in love a little bit.
I also fell for the Rococo/Baroque-esque style of the more ‘normal’ shoes from S/S 2014.
I picked out my 5 favourite pairs above and I can’t wait to try them on in-store when they hit.
Of course the usual iconic IC shoes & handbags will also be making an appearance.
The unicorns will be the first of the collection to hit the Carnaby street store.

Keep an eye out for these beauties as they start dropping on the 31st January!
You can find shoes and accessories on Irregular Choice (in-stores also) and in Schuh stores.

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bloomzy /

Lazy Oaf S/S 2013 Collection

Lazy Oaf S/S 2013 Collection
For the last few seasons I have been blogging about Lazy Oaf’s collections.
So after being won over yet again by some of their pieces it seemed only natural to do another feature.
For S/S 2013 Lazy Oaf are going back to their roots, featuring cartoon style illustrations (lots of cats, and a return by their naughty mouse) but also keeping up with currents trends by using plenty of text on sweatpants, shirts and more.
I picked the four looks that stood out for me.
Collar embellishment – always a favourite of mine.
Casual print tops, and flow-y skirts – cute and practical.
Leopard print cat prints – too much love in one item!
Awesome text prints – speaks for itself really.

Lazy Oaf are a unique and original brand that always bring out great signature items.
Their clothing never loses value, as their fans show real brand loyalty.
Let’s hope I can get my hands on some!
The collection will be released on 28th February at the official in-store Launch Party event.

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