As soon as my plus-one and I walked through the doors we were giddy. I’d invited her to the Birchbox event as we both share a love for champagne and afternoon tea. It was held at The Soho Hotel, which is fashionably fancy, as is the drawing room which we were directed to. The tables were lined with cakes, sandwiches, biscuits and scones – with jam and cream, of course!
We arrived early and were greeted by the lovely team behind Birchbox and Joliebox. We were shown samples of October’s Joliebox, whilst waiters offered us salmon sandwiches and champagne. I loved the effort that the team went towards to greet and have a proper talk with everyone, not just a 5min chat. I knew quite a bit about Joliebox but I was really interested in finding out more about Birchbox, an American monthly beauty sample box company which are now moving into the European market, hence the event.
We even got to meet Katia Beauchamp, one of Birchbox’s co-founders – an incredibly funny, intelligent and gorgeous lady – definitely a power woman if I did ever meet one. I thought having some of the American team there was a really great edition to the event and showed just how passionate they are about making it here in Europe. Although I won’t lie, the highlight of the event were the ornately decorated (and incredibly yummy) biscuits! I think we can all expect big things from Birchbox once it’s launched in the UK – I can’t wait!
Birchbox UK will be launching in January 2013.
Joliebox will now be merging with Birchbox and becoming Birchbox UK.