For a while now it seemed as though Instagram is imploding in on itself. Longtime and new users alike are tired of the new algorithm, bots, hacked accounts, and much more. We’re given pointless updates that no one asked for – a la Facebook – and to top it all off, Instagram don’t seem to be listening to any of it’s users complaints. Yet through it all, I’ve stayed true to Instagram, although it was pretty tough at times. And finally, I’m learning to love Instagram again.
Learning to Love Instagram Again
I recently took a mini break from Instagram. The best way to describe how I felt is disillusioned. I decided that I was tired of creating promo posts, endless flatlays, and worrying about what my next upload would be. So I went away for a few days, I deleted a bunch of old photos that made me unhappy, and I came back with fresh ideas.
- Beating the System Or ‘finding a work around the new algorithm’. It’s not easy, but there are certain things you can do to claw your account back to the realms of the living. Posting once a day, and using a selection of new hashtags (repeat hashtag usage results in posts not being seen) in each post should do it.
- Keep it Unique Easier said than done. But studies have shown that people are bored of overly stylised flatlays taking up their feed. The “big accounts” are all looking the same, and there’s a herd of copycats on their tails. Think about it; why would someone buy a knock-off when they can have the real thing? Creating unique, concise content is one of the best ways to draw in new followers, and keep the ones you have.
- Love What You Do It’s so easy to just give up. But if you’re really not enjoying Instagram, take a break. Basically if it feels like a chore, don’t waste your time on it. Go away and come back when you’re ready – whether that’s after a day, or a month. I did and it helped me come up with a new look for my feed, a new strategy, and it made me a lot happier.