How Bloggers Can Work with Brands
I’ve been working with brands for over 6 years on my blog and social networks. I’m not a ‘big blogger’ but I’ve been gifted products, experiences and even holidays; all because of my content. Lately I’ve seen certain brands calling bloggers out for contacting them about potential collaborations. Not only is it unprofessional and just downright petty, it’s stupid. Blogger-brand partnerships can be rewarding for both the company and the content creator.
I don’t want to get started on the politics of small or big bloggers being paid, marketing strategies etc. Those are rants for another post. But I do want to give some advice for bloggers who want to work with brands, but maybe feel they can’t reach out to them.
How Bloggers Can Work with Brands
- Contact PRs
- Ask to be put on their mailing lists. This is a great way to get an insight into the brand/industry and how they work. It helps to build a relationship with the PR, and can lead to potential gifting or partnerships.
- Follow brands on social and interact with them
- @ them when you include them in your organic content.
- Be genuine, let them know why you love their brand.
- Blog/Instagram quality content regularly
- Brands want to work with creators who are consistent in both timing and quality.
- Uploading quality content on a regular basis will help grow engagement and following, which is exactly what brands want to see.
- Show brands what you got!
- Pitch them your ideas for content (e.g. ‘Valentines gifts for foodies’).
- Show them stats and link to previous work you’ve done.
- Tell them why you’d be a good fit for each other.
- Don’t expect something for nothing
- Be realistic. If you are brand new to the game it’s unlikely you’re going to be gifted the latest iPhone or be paid big bucks.
- You need to tell the brand what they will get in return. Let them know how you can both help each other out, and what you will bring to their marketing campaign.
Reaching out isn’t a bad thing!
Pitching has been a part of marketing for a long time. This is no different. Don’t be afraid to contact brands. After all, you don’t lose anything by contacting them and the worst thing that can happen is they say no. I’ve been turned down before, and it just inspired me to work harder and do better (“that’ll show ’em!”). That said, most of the time I get a positive response, and so can you!
I hope this has helped any budding bloggers, or the more seasoned ones who are maybe still unsure about how to reach out to brands. If you enjoyed my ‘How Bloggers Can Work with Brands – A Guide’, let me know if you like to see more posts, such as email templates etc.
Read more of my How-to guides.
I’ve always found the concept of “new year, new you” interesting. In some ways it’s quite a grand, romantic gesture. The idea that you will become a better person and achieve all of your goals; like a butterfly emerging from a chrysalis. On the other hand it’s really rather silly to think that you can change as a person at the wave of a hand. I’m forever stuck on the fence, fighting my inner optimist and pessimist.
So for me it’s a mixture of both. I don’t intend to create a “new me” or anything like that. But I do like the idea of resolutions, as you may have noticed. So instead I like to make realistic resolutions. This year, much like last, the new year had me thinking about my blog. It’s such a big part of my life. I’ve had some amazing experiences, and made some truly wonderful friends thanks to it. Therefore it seems only natural that I should want to concentrate on this part of my life.
So what are my plans for Bloomzy in 2016?
Well I had a good long think (you may have seen me tweeting my thoughts), and I have come to a conclusion. This year I plan to only post quality photography and written content on the blog – no “posting for the sake of it”. Generally I am pretty good at this. However sometimes I do feel pressured to get posts out quicker etc, and it bugs me. This may all sound silly, and honestly I’m my own worst enemy. I’m quite a perfectionist when it comes to photography/my blog. So this kind of resolution will help inspire me to better myself and my skills. At the same time it will remind me that I write this blog for fun, and I shouldn’t worry so much about it.
I’d like to say a big thank you to all of my readers, the brands I work with, and the friends and family who continue to support me. You all drive me to do my best, and without you, I don’t think this blog would be what it is today.
Women and men alike no longer need to worry about being caught out with chipped or untidy nails. Why? Because GlossPod are a starting a nail revolution. Their high profile, hand-picked nail technicians will come right to your home or office (even your hotel!), and they offer a variety of services to boot, such as: manicures, pedicures, shellac manicure/pedicure, and gel removal. I recently booked myself in for one of their classic manicures* at my office. They arrived right on time and got straight down to business. It took around 25mins for my manicure, which included shape, cuticle tidy, buff, hand massage, paint and top coat. It was so relaxing and my nails looked amazing afterwards. My little break had left me feeling very relaxed, and the best part was I could just go straight back to work! I didn’t need to worry about rushing back on the tube from a salon and inevitably smudging my new manicure in the process. I just hopped into the elevator and headed back up to my office. It was the perfect Friday morning indulgence.
You can book an appointment via GlossPod or by downloading the app on iTunes and Android.
What can you win?
You too can win a visit from GlossPod (to your home, office or hotel) with my giveaway! To celebrate my blog’s 5 year anniversary, I am giving away 5 GlossPod classic manicures* to 5 of my London-based readers (sorry they’re not available outside of London yet).
How to enter:
+ Be a follower of ‘Bloomzy’ via Bloglovin
+ Earn extra entries via social media.
+ This prize is provided by Glosspod and is only open to London based participants.
– Accounts created purely for giveaways will be disqualified.
Photos taken from the blog between 2010 – 2014
Can you believe it, this blog has been going for 4 years now!
I never would have imagined in 2010 that I’d still be blogging now.
The blog started out as a Japanese fashion (namely gyaru) central blog.
My muse, and the gorgeous lady who inspired me to start blogging was Mitsu
I loved her blog and visited everyday, hoping that one day I might be half as amazing.
Whereas the blog still features Japanese fashion from time-to-time, it’s obvious it has evolved.
Now I’m a lot more focused on European fashion and beauty, as you’ll have noticed over the last few years.
It’s not a cliche to say it has opened up a lot of doors for me, some with pretty shiny things behind them, others with amazingly cool people. I have been very lucky to meet the people I have and go to the places I’ve been. I still remember being invited to my first event, and being sent my first pr sample. It’s fair to say I still am shocked when I’m contacted by pr companies, but I am also incredibly grateful. I only hope I can continue to write about the things I love, and everything that’s floating around inside my head. So thank you to those who I have worked with through my blog, but mainly thank you to those who read my blog – you’re the ones who continue to inspire me to blog.
Here’s a short video filling you all in on a big purchase I made recently.
I invested in a Samsung NX 1000 to replace my faulty Olympus.
It’s amazing and you should check it out!
Remember to watch in 720p HD for the best quality.
You can follow me on Youtube here.