Why you should be independent shopping this Christmas

independent shopping

Why independent shopping?

Independent shopping has become a hot topic, and with chains littering the high street it’s easy to see why. I for one am tired of poor quality mass produced items. And as more independent stores open across the country, it would seem that a lot of other people are too. My own hometown, Norwich, has seen a rise in independent stores and cafes, and they are thriving. But why? Well there are a lot of great reasons why you should be independent shopping:

  • Quality products
  • Unique gifts with a story
  • Support your local shops
  • Help someone do something they love

Where should I shop?

Well that’s entirely up to you. You may have some great local businesses and stores nearby. But if you don’t, or you just fancy checking out somewhere new, I have a few recommendations for you:

  • Trouva
    • This is the place for independent shopping. With boutiques across the UK you can shop from the comfort of your own home – or office desk etc – to find the perfect item for you and your loved ones. My current favourite is: Blabar
  • Stranger London
    • This one is for those who want a little bit of magic into their life, and homes. Run by my friend Yasumi, she focuses on unique pieces that scream adventure & personal wellbeing. The store boasts handmade pieces with nods to Japan, UK and Scandinavia. I’m a personal fan of her thread sketches.
  • Weathered Penny
    • If you’re into jewellery, this is the store for you. Their pieces come in a variety of contemporary styles, and they won’t break the bank. I love the hand earrings.
  • Triangle
    • Their choice of products is well thought out; they’re simple, functional and let’s be honest, aesthetically pleasing.
  • Aida
    • This is one of my favourite local stores for fashion, and not only because they have their own cafe on the shop floor. They carry a range of quality brands such as Rains, Veja, and Mads Nørgaard.
  • Botany
    • For the plant lovers and homeware addicts out there. I often stop by Botany’s store to browse their selection of plants. And I love that they offer workshops for those who really want to get hands-on.


Keep an eye out for my Christmas gift guides, coming soon!


Images are courtesy of Trouva, however all views, suggestions and words are my own.

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