The Parla Pop-up is a Minimalist’s Dream

parla pop-upParla Pop-up | Nearest tube: Notting Hill Gate | Map

I get a little bit giddy anytime a favourite brand of mine expands. Especially when that brand is an independent one, with a strong emphasis on talented females. Enter Pärla, an East London store based in Boxpark Shoreditch, whom you may remember from some of my previous posts. I’ve been chatting about the brand online – and off – for a while now, which makes their new pop-up even sweeter for me.

Being the fangirl that I am, I decided to go check out the Parla pop-up as soon as it opened. And I don’t think I’m going to be the only one falling in love with it.

The Summer Parla Pop-Up

Pärla may have started with an East London store, but some of you will be glad to hear that they’re now expanding West. Yep, their special Summer pop-up is based in none other than the famous Portobello Road, Notting Hill. The new pop-up is airy, bright, and filled with contemporary jewellery and gorgeous lifestyle items (including lingerie and candles). The usual jewellery design players are all there: V Jewellery, Jessie Harris, Clarice Price Thomas, Smith/Grey, and more. And this time they’ve been joined by a few fashion designers too, such as Danielle Foster, Jody Shafton and others.

I personally can’t stop by Pärla without adding a hundred things to my wish-list, and buying several of the ones already on it. This time I added a piece of V Jewellery to my collection; a little bling to perk up the numerous ear piercings I’m stacking up. And naturally I added everything from Clarice Price Thomas and Jessie Harris’s new collections to my wish-list. It’s safe to say that the new Parla Pop-up is everything I had hoped for, and I can honestly say it’s a minimalists lifestyle dream.

You can visit the Parla Pop-up yourself at 201 Portobello Road, until Sept 3rd.

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