Is Dominique Ansel London Worth The Hype?

dominique ansel londonDominique Ansel London | Bakery & Cafe | Nearest Tube: Victoria | Map

I headed over to Dominique Ansel London this weekend, much like the rest of London. Well, at least that’s how it felt when we saw the queue and the distinct lack of table space. Still, we waited it out, like the good little foodies that we are. But was it worth it?

Dominique Ansel London: Is It Worth The Hype?

  • Perfect Little Egg Sandwich – £5
    Looking more like a Filet O’ Fish when it arrived, I was skeptical. However this light sandwich was actually pretty delicious (no shade FOF). The flavours pack quite a punch, and are kinda quizzical at the best of times. But I liked it. I think…
  • Croque Monsieur – £10.50
    £10.50 (not incl VAT)! For a croque monsieur! I’m sorry but this is ridiculous, especially when you find out that it tastes no different to those you’ve had at half the price. Coming from a French chef/brand, this is a big let down.
  • Liquid Caramel Peanut Butter Mousse Cake – £5.90
    Not only is it beautifully presented, but it’s heaven for a peanut butter lover. The base fell a little flat (soft and wet), but I half wonder if it’s because we didn’t eat it until the evening. That said, I’d expect a freshly made £6 cake to last a couple of hours.
  • Lime Me Up Tart – £6.20
    This was recommended to us, and I can see why. The sharp flavours contrast perfectly against the myriad of textures. This is a fun one. You need to pour the mixture of sea salt, juniper and brown sugar into the groove and squeeze fresh lime over to make an instant caramel. Silly, unique, genius.

Final thoughts? 

The store is beautiful, the staff knowledgeable, and the menu enticing. However I can’t say I was majorly won over by Dominique Ansel London. I still really enjoy his fun and contemporary outlook on the art of patisserie. And it’s safe to say that you’ll definitely find something different on your visit. Your pockets will be a lot lighter mind you. The prices on the menu don’t include VAT! So if you want to sit in – if you can find a seat – it’s gonna cost you a bit more.

The whole thing just feels a bit anti-climactic. You could blame the cronut (which still sell out quickly here). Dominique’s sudden catapult to fame has left everyone wanting more, more more. And unfortunately I don’t think he can catch up. Still, I’d give him the benefit of the doubt and try again. Maybe.

Check out more: Where to Eat in London

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  • Appreciate this honest review, Emma – I agree, £10.50 for a croque monsieur is crazy (I’d expect the best CM of my life!) The peanut butter pudding looks and sounds scrumptious, though. x

    Tamsin | A Certain Adventure