The London Look…
What is it? This is a genuine question that someone asked me recently. Ok so they may have been American, and things may have gotten lost in translation…culture-wise anyway. Still a lot of people talk about it. One big beauty brand even has it as their tagline. But what does the London look even mean? Honestly I’m no closer to figuring this out. Some days I think it’s a combination of vintage finds. Others, a minimalist outfit made up of greys, nudes and blacks. Truth be told, I don’t think it is one particular look. But that’s what makes the fashion scene so great in London. It’s a hybrid of tons of different trends, styles and looks.
I like to think of it as a different look for every occasion. But what do you wear for brunch on a rainy London afternoon? Simple! Your favourite new tailored trousers, a chic shirt and sweater combo, and some designer Italian sneakers. That’s my story, and I’m sticking to it!
For me, London is a place where I can dress however I want. Whether it’s smart-casual, ripped jeans, or an evening dress – I can feel like my style is completely my own. I feel secure in what I’m wearing, and I know others feel the same about themselves. That’s something pretty special. Maybe at the heart of it, that’s what “the London look” really is. Its just you, doing you.
Check out my previous style posts here.