The London Look | Style (OOTD)

the london lookCoat: Topshop | Trousers: New Look | Hat: Blake LDN | Backpack: Sandqvist | Sneakers: Luca Verdi*

The London Look…

What is it? This is a genuine question that someone asked me recently. Ok so they may have been American, and things may have gotten lost in translation…culture-wise anyway. Still a lot of people talk about it. One big beauty brand even has it as their tagline. But what does the London look even mean? Honestly I’m no closer to figuring this out. Some days I think it’s a combination of vintage finds. Others, a minimalist outfit made up of greys, nudes and blacks. Truth be told, I don’t think it is one particular look. But that’s what makes the fashion scene so great in London. It’s a hybrid of tons of different trends, styles and looks.

I like to think of it as a different look for every occasion. But what do you wear for brunch on a rainy London afternoon? Simple! Your favourite new tailored trousers, a chic shirt and sweater combo, and some designer Italian sneakers. That’s my story, and I’m sticking to it!

For me, London is a place where I can dress however I want. Whether it’s smart-casual, ripped jeans, or an evening dress – I can feel like my style is completely my own. I feel secure in what I’m wearing, and I know others feel the same about themselves. That’s something pretty special. Maybe at the heart of it, that’s what “the London look” really is. Its just you, doing you.

Check out my previous style posts here.

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  • I love that in London people feel comfortable to wear whatever they want. Lovely outfit! Loving the layers. Cute necklace.


  • My ‘London look’ is a medley of mismatching, borderline bipolar, “is it hot or is it cold?” accessories – think chunky knit with culotte shorts in Winter because an unexpected sunny spell tricked me into thinking it’s Summer. DAMNITLONDONGETITTOGETHER! I think it’s this craziness that starts with the weather and extends to the ‘anything goes’ attitude of Londoners that makes us all “I DON’T CURR” – it’s the reason why we’re such an eclectic and stylish bunch!

    Also, I’m loving the art deco necklace, where is it from?! x

    Jasiminne: Posh, Broke, & Bored

  • I feel people in London are a lot more confident with their style than people in the North, so when I think of “The London look” I guess I think of interesting and unique style, but also of tailoring because of it’s business roots in the world!